Strategic communications and insights consultancy Madano has appointed Neil Stockley as a Director in its growing Energy practice.
Drawing on a wealth of political and communications consultancy experience, gained right across the energy sector, Neil will provide senior counsel to Madano’s range of clients in the low-carbon and clean energy space. He previously served in Director roles at Bell Pottinger and MHP following his tenure as Director of Policy for the Liberal Democrats.
Commenting on his new position, Neil said: “This is an exciting and challenging time for the energy sector, with the drive to net-zero emissions, and Madano is supporting some of the most exciting innovators who are at the heart of the energy transition. I’m looking forward to working with our clients to help shape the future of the industry.”
Michael Evans, Managing Partner at Madano, said of Neil’s appointment: “For more than two decades, Neil has helped organisations across the energy sector overcome policy, regulatory and political challenges in the context of the increasing drive towards decarbonisation. His expertise will only serve to improve the Energy practice’s offering and contribute to Madano’s sustained growth.”
Madano’s Energy practice provides specialist communications support to companies and organisations in the energy and environment sectors, with a focus on the low-carbon economy and clean energy sector. The practice’s deep and long-standing expertise helps clients make sense of industry developments by tracking emerging government policy, managing media sentiment, overseeing campaign delivery and engaging with key stakeholders.
Shifting our way of life and economy away from a dependence on fossil fuels and towards a sustainable path that will enable us to achieve net zero by 2050 is currently the most important challenge we face. We’re all aware of that, but sometimes we need a communications masterclass to make us appreciate the true nature of the problem.
Luckily, Sir David Attenborough has provided a shining example with his latest one-off special, A Life on our Planet, which makes for uncomfortable viewing. Available to stream on Netflix, it has a distinct feel of the final encore to his lifetime of works – indeed, he calls this programme his “witness statement” to the world.
It’s a statement that notes the rapid, sickening exploitation and destruction of our planet during his life, and feels almost like an obituary for planet Earth. Attenborough highlights the speed at which the planet’s ecosystems have changed, and the catastrophic consequences of these changes: rising atmospheric carbon dioxide and a fall in the truly ‘wild’ nature left on earth.
Some of the programme’s statistics are stark. Forty per cent of the world’s sea ice has melted in the last 40 years as our systematic overuse of fossil fuels quickens the rate of global warming. Thankfully, the show does not end with an apocalyptic vision for earth’s future, but one of hope and opportunity.
Transitioning to net zero – an investment opportunity
A recent Financial Times article began with the same sentiment: “Saving the planet from catastrophic climate change is humanity’s biggest challenge. It may also represent the most spectacular investment opportunity of our lifetimes.”
The article states that the transition to a green economy has presented a number of opportunities for venture capital investors to become involved in climate tech. A report from PwC confirms this, noting that funding for climate tech companies has outstripped other sectors, including artificial intelligence, increasing from $418 million in 2013 to $16.1 billion in 2019. The opportunity for venture capital investors to make money while also saving the planet has an undeniable pull, but despite this dramatic increase in investment, the FT states that “climate tech still only accounts for about 6 per cent of VC’s investment portfolios today,” a figure that needs to increase sooner rather than later.
In an effort to accelerate sustainable investment, the world’s largest fund manager, BlackRock, announced last year that it would remove from its actively managed portfolios any company receiving more than a quarter of its revenue from thermal coal. Larry Fink, the firm’s CEO, stated in a letter to clients: “The commitments we are making today reflect our conviction that all investors – and particularly the millions of our clients who are saving for long-term goals like retirement – must seriously consider sustainability in their investments.”
A few months later, the FT reported that shareholder support for climate change resolutions at annual meetings had increased from 16 per cent in 2019 to 23 per cent. The companies who “suffered big shareholder revolts over climate change” in 2020 included US bank JPMorgan, Australian energy companies Woodside Petroleum and Santos, mining group Rio Tinto, shipping company JB Hunt Transport Services and energy group Ovintiv.
Transitioning to net zero – a communications challenge
So, what does this all mean for communications? Well, in the same way that the transition to a low-carbon economy represents the biggest investment opportunity of our lifetime, it is also, arguably, the greatest communications opportunity for a generation. As a post on Attenborough’s Instagram page explains: “Saving our planet is now a communications challenge.”
The UK Government has legislated to transition to net zero by 2050, and a number of other countries have echoed this decision with similar signals of intent. Added to that, major corporations across the globe, including oil and gas producer BP and US tech giant Microsoft, have also made net-zero pledges.
But these examples are still in the minority. What’s needed now is for every organisation to take meaningful action to reduce and eliminate its carbon footprint on the road to net zero, while ensuring its communications highlight that action to key stakeholders in a transparent and targeted way.
By Lewis Popplewell, Account Executive in Madano’s Energy practice.
This blog post is the first in a three-part series discussing the communications challenges and opportunities provided by the net-zero transition. Forthcoming posts will examine the importance of communications in the context of reputation management, as well as potential ways to engage with government, the media and other stakeholders to positively influence the transition.
Alongside a Budget that focused heavily on the immediate actions required to return to growth and respond to the economic impacts of Covid-19, the Government published Build Back Better, its plan for growth, a new economic strategy for the post-Brexit, post-pandemic world with technology, net zero and innovation at its heart.
Autumn’s Comprehensive Spending Review will still be significant in putting this to work longer term, but Build Back Better makes clear that today’s Budget, and recent announcements such as the £800m ARIA and the Green Industrial Revolution, are part of a bigger picture for the Government. Its three pillars are infrastructure, skills and innovation. New strategies expected over the next year, such as a Hydrogen Strategy, Innovation Strategy, a Transport Decarbonisation Strategy, and Digital Strategy, will all connect back to Build Back Better.
It aims to build a connecting economic narrative for the future of the UK, with leadership in science and innovation, and the transition to net zero, all creating transformative changes in productivity and quality of life in regions across the country.
Our highlights included:
- The new Future Fund: Breakthrough, a £375m public-private fund to invest in promising, R&D-intensive companies ready to scale up with equity rounds of over £20m, showing Government’s seriousness about a greater appetite for risk and supporting companies directly.
- The launch of the new National Infrastructure Bank, expected to deliver £12bn in public and sector project investment from Spring onwards and drive forward new net zero projects.
- Freeports, eight new economic zones spread across nearly every region, with special regulatory, development and taxation rules to incentivise high-tech investment.
- Several commitments on green finance, including a change to the Bank of England’s remit to include environmental sustainability, and new green savings products and bonds.
Levelling up remains a key focus. Alongside freeports, the location of the new National Infrastructure Bank in Leeds and the Treasury’s new Darlington hub make that abundantly clear.
Undoubtedly, the focus today will be on measures taken by the Chancellor to safeguard the economy as the UK travels on the roadmap towards the end of COVID-19 restrictions. But today’s Build Back Better plan demonstrates that when the Conservatives go to the electorate at the end of this Parliament, they will be expecting to do so having established a more productive economy that leads in innovative industries, and is making strides towards a lower carbon energy system.
For the fifth consecutive year, our managing partner, Michael Evans, has been included in PRWeek’s Power Book, a guide to the “brightest and most influential” communications professionals in the UK.
You can read Michael’s entry – and his views on the BBC, KFC and a certain section of hallowed West Country turf – in his Q&A here.
For a more in-depth look at Madano’s first 15 years, check out Michael’s interview with Cision from 2019.