Shape the Future


With more accessible data than ever before, it can be hard to know what’s relevant to your organisation, or how best to use it. At Madano, we cut through the noise to capture those strategic insights that can make the difference for your business.

We like to look at research problems through multiple lenses. To make the most of big data, we use bespoke data science techniques to get to the insights that matter. But we know that big data alone won’t provide all the answers. We also deliver rich and innovative qualitative insights to complement and contextualise quantitative analytics.

The insights we generate are strategically grounded and communications-focused, to provide the right insights into the right people. The result is measurable communications programmes that have a positive impact on your organisation.

Today’s communications challenges are too complex to face without the right strategic insights. 


Gareth Morrell 
Head of Insights
+44 (0) 7525 804 072

Read more from the Insights team

Creating a Tech Tracker with Innovate UK

Creating a Tech Tracker with Innovate UK

Information flows: Helping Innovate UK understand the evolution of emerging technologies Madano’s Insights practice has helped Innovate UK to track, classify and compare the dissemination of a range of emerging technologies across industry, academia and the wider...

Madano shortlisted for two AMEC Awards

Madano shortlisted for two AMEC Awards

We’re incredibly proud to announce we’ve been shortlisted for two AMEC Awards: Innovation award for new measurement methodologies for our work with Novo Nordisk, improving the reach and impact of scientific publications. Young Professional of the Year – our very own...

Examples of our work

Building support for salmon’s role as a sustainable food source

Benchmarking corporate reputation of a venerable London housing association

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