Creative: Roche SMA Creative

Creative: Roche SMA Creative

Roche: Making a big splash to educate and excite internal stakeholders ahead of an important product launch.

Madano services:

Employee Engagement, Corporate Communications, Engagement Strategy, Creative Implementation, Event Planning

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Challenge

Roche’s lead candidate for the treatment of spinal muscular atrophy (SMA), risdiplam, offers the potential for Roche to make a real difference for people affected by this devastating disease. Despite FDA approval being expected in 2020, time and capacity pressures meant that many employees outside of Roche Neuroscience had not had the opportunity to learn about SMA and risdiplam.

Approach

We were tasked with implementing a creative disease awareness campaign to foster internal excitement around the launch and impact of risdiplam on patients’ lives. To align with the brand of ‘Destination Everywhere’, we launched a bespoke treasure hunt around Roche offices via a digital app. The treasure hunt was open to all employees and consisted of quizzes, missions and physical posters designed to raise awareness of SMA and the clinical programme.

Impact

Over 100 people across multiple areas of Roche participated in the event, exceeding expectations. Results from a post-event survey revealed that 88% of participants enjoyed the event and 94% would take part in a similar event in the future. The event created a successful foundation for our employee engagement strategy, enabling Roche to implement additional awareness campaigns in 2020.

Putting York at the heart of the bioeconomy Creative

Putting York at the heart of the bioeconomy Creative

University of York:
Putting York at the heart of the bioeconomy

Madano services:

Brand Creation, Design, Business Landscape Mapping, Proposition Development, Senior Counsel, Corporate Communications, Public & Regulatory Affairs, Stakeholder Engagement

Challenge

The University of York engaged Madano to help create a world-class, commercially focused bioeconomy institute to address the needs and opportunities in the sector. A further challenge was to guide the University’s approach to securing significant funding from industry and Government to make the bioeconomy institute a reality.

Approach

We mapped the bioeconomy landscape and worked with the University of York to define, test and validate the BioYork proposition. Building on these insights, we developed a brand identity and materials to communicate this vision, and undertook a targeted stakeholder engagement campaign to reach key audiences.

Impact

Our work served as the foundation to launching BioYork in 2019, built on a clear understanding of where the institute sits in Europe’s bioeconomy landscape – using digital to tell the story and engage scientists. We were able to create a compelling vision and identity around their work in the bioeconomy, including a global brand and sub-brands to communicate with stakeholders. Strong positioning within the scientific community and public of the importance of the bioeconomy has propelled this ongoing multi-year project, which now has over a dozen global partners supporting its work.

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